Videos from class predicted future of media

The 1994 video about news consumption through tablets predicted the easiness of reading news via a mobile device, a newsfeed tailored to one’s reading habits and preferences, and the prevalence of tablets.

At 12:10 in the video, Knight-Ridder Information Design Lab director Roger Fidler said:

“We believe that newspapers in fact can evolve into a new form of media that blends the old familiar aspects of a newspaper with the new technologies that are emerging. So that you have the ability to read and browse and scan, as we do today. At the same time, being able to interact with a newspaper, to interact with advertisers through your newspaper in ways that are not possible in print media today.”

Evidently, the impact of digital technology was predicted way before smartphones and social media, as did the other videos like the “Epic 2015” one. The latter made a great point that in 2015 everyone would contribute to the mediascape. This is true through social media and other digital advancements such as digital documentation. Given, the video is more of an analysis of technology that has impacted media until 2005 whereas the 1994 special was a prognosis for media, four years before Google.

The third video accurately predicted the importance of “the computer network” to journalism growth. A source in the broadcast (David Cole from The San Francisco Examiner at the time) said that the electronic newspaper was neither to profit nor lose. Being that this was the first video we watched in class, I did not know that journalists were looking into going electronic as early as 1981. I was fascinated by the Cole’s statement that journalists weren’t going to lose a lot because it appears as if one of the largest issues for current media is money-wise with stories being spread wide through the internet. I also learned that tablets in 1994 were very similar to tablets we have present day such as iPads and Kindles.

It is amazing how much technological advancements have impacted the consumption and production of news. I am intrigued to find out where journalism will be in the next five to 15 years. Nonetheless, I believe the world will still need journalism, not necessarily newspapers. As Jim Rutenberg of The New York Times pointed out in a recent column: “The newspaper, as we’ve always known it, is dying. There will be a lot less to mourn, and even something to celebrate, if we come to find that it has an everlasting soul that lives on.”



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